Features
1. More Insights
Graphs
Graphs on the Performance reports tab allow you to easily view trends in your performance. You can quickly view impressions, clicks and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges and easily manipulate data to recognize trends.
Charts on several pages throughout your account provide a visual representation of your performance.
- View multiple metrics: Use the "Compare" button to see the total performance for multiple items. Select items in the table, then click "Combine" to see the combined total of those items in the graph and table. The lines in the graph represent the statistics you've chosen, such as clicks and earnings.
- View multiple items: Use the "Chart" button to visually compare up to five items from the table below. For example, you could select and chart several custom channels to compare their performance over the same time period.
More Data
You can now run detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over a custom date range. You can also drill down into those reports to view new reports for just one or multiple elements, like channels, ad units, or products.
2. More Control
Easier to use, richer controls to help you protect your brand - all in one place.
Controls Grouped Together
Find all ad controls, including advertiser site, category, and ad network blocking as well as the Ad review center on the Allow & block ads tab.
Improved Ad Review Center
The updated ad review center makes it easier for you to review ads that have been placement targeted to your site. You can now search for ads by ad type, keyword, URL, or ad network, and choose to approve allow or block them.
Category Blocking
Block categories of ads, such as politics, religion, and dating ads from showing up on your site.
3. Greater Efficiency
Redesigned interface helps you find what you're looking for and complete tasks quickly and easily.
Streamlined, Reorganized Interface
A visual redesign makes it easy to quickly see your earnings and payment information, find relevant features, and make changes to your account.
Relevant Help on Every Page
Targeted help, including the relevant frequently asked questions, appears on every page so that you can get the information you need without leaving your account.
Revamped Resources Page
The resources page brings top resources, in addition to help, right into your account. Check out this page to view videos, read blog posts, and more.
Official Video
My 5 Personal Reasons to Love the New Google Adsense Interface.
Read. Read. Read. Read. Read
